Victory Loan Bonds
After WW1 the British Government was heavily in debt, and one of the ways of borrowing money was the sale of ‘Victory Loan' Bonds. The issue was launched in June 1919, when King George V issued an appeal to the people of the United Kingdom to support the Victory Loan, stating that ‘the security and prosperity of the country depend on a solid financial foundation, and that unstinted support of the loan is necessary to enable peace on a sound basis to be obtained'.
Herbert & Sons placed this advertisement in The Meat Trades Journal magazine, informing our customers that we had subscribed to the Loan, and urging them to place business with us.
The Victory Loan was heavily promoted with an advertising campaign which ran from June 12 to July 12 1919, new airships being one of the methods adopted to attract public support. The R33 had a band playing on board during her Northern Tour and the SR1 airship, owned by the Royal Navy, dropped leaflets over the Capital. ‘Prince of Wales Flags' were presented to the Towns and Boroughs raising the largest sums towards the £1,000,000,000 target.
A huge rally was organised in Trafalgar Square for Peace Night on July 19th 1919, when Nelson's Column was decorated with Victory Loan posters amid searchlights and a firework display.
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